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SORU BANKASI Filtrele

Halkla İlişkilerde Bütünleşik Pazarlama İletişimi Soruları


Soru 21

Aşağıdakilerden hangisi işletme içi iletişim araçlarından birisi değildir?
A) E-Posta B) TV-Radyo
C) Sosyal Medya D) Telefon

Soru 22

Pazarlamada kullanılacak iletişim yöntemi belirlenirken aşağıdakilerden hangisi dikkate alınmaz?
A) Kampanyanın amacı
B) Rakip firmaların tutumu
C) Hedef kitlenin sosyoekonomik durumu
D) Ürünün taşıdığı özellikler
E) Faaliyetin bütçesi

Soru 23

Aşağıdakilerden hangisi dijital medya araçlarının dezavantajlarından biridir?
A) Güncellenmesi zaman alır.
B) Hedef kitleyi özelleştirme şansı yoktur.
C) Hızlı bilgi akışı yoktur.
D) Hızlı kamuoyu oluşturmada etkili değildir.
E) Zararlı içeriklerin kontrolü zordur.

Soru 24

Aşağıdakilerden hangisi pazarlama 3.0 kavramının taşıdığı özelliklerden biri değildir?
A) Rakiplerden farklılık, ilk defa bu dönemde savunulmuştur.
B) Değer kavramı, önem kazanmaya başlamıştır.
C) Bilgisayarın yaygınlaşması bu dönemi başlatmıştır.
D) Ürünlerin birden fazla duyuya hitap etmesi amaçlanmıştır.
E) Ekonomik kazancın yanında farklı amaçlar da benimsenmiştir.

Soru 25

Radyoda drive time olarak adlandırılan saat aralığı sabah ............... arasıdır.

Soru 26

Pazarlamada ............... 4.0 anlayışını başlatan gelişmedir.

Soru 27

Ürün odaklı pazarlama anlayışı ............... devrinde görülür.

Soru 28

Dijital ortamlarda kişisel veriler yasal olarak ............... ile güvence altına alınmıştır.

Soru 29

Televizyondaki ürün yerleştirme uygulamasının radyodaki karşılığı DJ talktur.
Doğru      Yanlış

Soru 30

Televizyondaki prime time saatlerinin karşılığı radyoda drive time saatleridir.
Doğru      Yanlış

Soru 31

Geleneksel medya araçları, dijital medya araçlarına göre daha hızlı güncellenir.
Doğru      Yanlış

Soru 32

Pazarlama 4.0 anlayışında, hedef kitle üretim sürecine dâhil olur.
Doğru      Yanlış

Soru 33

"İşletmelerin gerçekleştirdikleri çalışmalarda iletişim odaklı olmaları, müşteri ihtiyaçlarını önemsemeleri ve satın alma davranışlarını artıran hizmetler sunmalarıdır."

Yukarıda tanımlanan kavram, aşağıdakilerden hangisidir?
A) Halkla ilişkiler B) Reklam
C) Bütünleşik pazarlama D) Sponsorluk
E) Marka yönetimi

Soru 34

Aşağıdaki seçeneklerden hangisi reklam kampanyası yönetimi aşamalarından değildir?
A) Amaçların belirlenmesi
B) Bütçenin belirlenmesi
C) Mesaj stratejisinin belirlenmesi
D) Hedef kitlenin belirlenmesi
E) Medya stratejisinin belirlenmesi

Soru 35

Aşağıdakilerden hangisi sosyal sponsorluk kapsamında gerçekleştirilen sponsorluk faaliyetlerinden biri değildir?
A) Çevre B) Eğitim
C) Macera ve seyahat D) Sağlık
E) Spor

Soru 36

Aşağıdakilerden hangisi online pazarlama araçlarından biridir?
A) Kısa mesajlar B) Billboardlar
C) Radyo D) B2B
E) Arama Motoru Optimizasyonu

Soru 37

Marka konumunun, markanın güçlü ve zayıf yönlerinin ortaya koyulması, marka yönetiminin hangi aşamasıdır?
A) Pazar analizi
B) Marka durum analizi
C) Markanın hedeflenen konumu
D) Yeni ürün fırsatlarının test edilmesi
E) Planlama ve performansın değerlendirilmesi

Soru 38

Aşağıdaki seçeneklerden hangisi marka imajının tanımıdır?
A) Tüketicilerin algıları ve deneyimleri sonucunda marka hakkında bir kanıya varmalarıdır.
B) İşletmelere maddi ve manevi ek faydalar sunan unsurlardır.
C) Tüketicilerin bir markaya karşı olumlu tutum geliştirmeleri ve sürekli müşteri konumunda satın alma davranışını sergilemeleridir.
D) Tüketicilerin sürekli müşteri konumunda bir markayı satın almaya devam etmeleridir.
E) Bir markanın dışarıdan görünen niteliklerinin bütünüdür.

Soru 39

Bütünleşik pazarlamada tüm işlemler ............... düşünülerek gerçekleştirilir.

Soru 40
......... pazarlama halkla ilişkiler, uzun dönem boyunca gerçekleştirilen ve planlanan faaliyetler doğrultusunda yürütülen destekleyici nitelikteki çalışmaları kapsar.
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Houston Texans.com, Comcast SportsNet and SportsTalk 980 to provide reside coverage
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ARLINGTON, Va. – The Washington Richesse Draft Day Party and uniform unveiling on Friday, June 22, at the Kettler Richesse Iceplex in Arlington, Va., will function current and former Richesse players, free skating, involved games, a locker room trip, new merchandise on sale as well as – the evening’s highlight – an amazing show to reveal the team’ohydrates new red, white and blue uniforms.
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Free tickets for the event are “sold out,” but fans can watch the consistent unveiling live on WashingtonCaps.com as well as Comcast SportsNet, which will provide live interview from Kettler Capitals Iceplex during “Buenos aires Post Live” at 5 g.m. and live protection of the unveiling during “SportsNite” from 6:30 p.meters. Immediately following the unveiling SportsTalk 980 will broadcast a one-hour show coming from Kettler Capitals Iceplex, featuring reaction to the newest uniforms and coverage with the NHL Entry Draft as the very first round unfolds in Columbus, Kansas.
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Comcast SportsNet play-by-play announcer Joe Beninati will emcee the introduction and participate in a cell discussion during the show on SportsTalk 980. Bj Sorenson from Comcast SportsNet will also be a part of the section discussion.

Fans at Kettler Capitals Iceplex will likely be treated to a variety of routines, including:
Appearances and autograph sessions together with Capitals alumni Mike Gartner along with Rod Langway – both Hall regarding Famers – as well as Yvon Labre and Kelly Callier. Visits and autographs from skipper Chris Clark and teammates Ben Clymer, Brent Manley, Brian Pothier and Jeff Schultz. Free skate boarding on the public rink (fans are encouraged to bring their skates as rentals are limited). Merchandise stands offering the initial chance to own new-look Capitals items. Interactive games both inside Kettler Richesse Iceplex and outside on the parking deck. A tour of the Capitals’ new locker area and training area. Food and beverage stations catered by Arlington restaurants The Front Page and also Rock Bottom Brewery. The chance to watch stay coverage of the first rounded of the NHL Entry Draft about giant screens in both rinks in addition to 42-inch plasma televisions on the “Draft Central” mezzanine stage.
Gartner’s visit is the first public appearance in Buenos aires, D.C., by the Capitals’ second-leading job scorer since he retired with 1998. He and the some other current and former Capitals will sign autographs and/or skate on the public rink after the homogeneous unveiling.
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The new merchandise for sale at Kettler Capitals Iceplex will include a variety of hats, long- and short-sleeved T-shirts and golfing shirts – including items manufactured for children and female fans. Your Capitals will also begin accepting pre-orders for the new uniforms. A result of the production time required to create the new Reebok EDGE Uniform System for all 30 NHL teams, nothing of he new clothing, league-wide, will be available for purchase until Sept.
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Fans who purchase a uniform from the Capitals will receive any Caps travel mug remembering the unveiling of the fresh uniforms as a give along with purchase, while supplies past. Fans not attending the actual Draft Day Party as well as uniform unveiling can find numerous preordering jerseys from the Capitals about WashingtonCaps.com beginning on Saturday, June 23.
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Doors will open up for the event at Your five:30 p.m. Fans are asked to be in his or her seats or in front of a single of the many TV screens by 6:30 p.mirielle. with the uniform unveiling starting point at approximately 6:Forty p.m.

Event Schedule

5:30 delaware.m. - Doors Available to Public

Open Skate on Blue rink
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6:Thirty p.m. - All supporters with red tickets are required to be seated in Red-colored rink seating area.

Fans with blue lotto tickets are requested to gather around monitors

6:50 p.m. - Unveiling from the new uniform

7:00 p.michael. - Live NHL Entry Draft display begins

7:30 p.m. * Locker room tours

8:00 p.m. - Alumni and Gamer autograph sessions begin

9:00 p.m. - Alumni and Gamer autograph sessions end

10:00 p.m. - Draft day Party concludes
All Times Eastern
Houston, Va. ndash; The Houston Richesse will celebrate the NFLrsquo;utes Hockey is for Everyone thirty days at their game against the Atlanta Thrashers on Friday, Feb. Five. The game kicks off a month-long motivation designed to celebrate hockeyrsquo;s advancement and diversity.
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In keeping with the gamersquo;s theme of Hockey is for Everyone, youth players by Fort Dupontrsquo;s ldquo;Kids about Icerdquo; will form the Caps A flag Tunnel and the Ice Group will be from the Montgomery Youth Dance shoes Association Under-16 Girls. During the intermission there'll be a shootout featuring players through Special Hockey Houston together with members of the Houston IceDogs, NOVA Awesome Cats, Baltimore Saints and Montgomery Cheetahs taking part. Sitting in Greenrsquo;s Gang and Ovirsquo;s Crazy 8s will be children from the Fort Dupont Cannons.
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Continuing with Handbags is for Everyone month, upon Monday, Feb. 8 secretary coach Dean Evason, forwards Alex Ovechkin and Alexander Semin and also Slapshot will visit one of the Richesse adopted D.C. Open Schools ndash; Emery Education Campus inside Northeast Houston ndash; for a Lids Hockey School visit, where they will teach the students distinct drills and donate dance shoes equipment. That night Capitals forward Brooks Laich will pay a visit to Fort Dupontrsquo;s ldquo;Learn to Playrdquo; Kids Deshaun Watson Houston Texans Jerseys Uniform system and skate with youngsters and show them some dance shoes skills. The Capitals Youngsters Hockey Department and Laich may donate helmets, pucks and branches to the program after the program. On Friday, Feb. Twenty-six the Capitals will be visiting the other adopted D.Do. Public School ndash; King Elementary School in Southeast Oregon ndash; for the second February Limits Hockey School visit. As soon as the Caps lead students in a hockey clinic they will donate a set of street hockey products.
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Following the monthrsquo;s Hockey is perfect for Everyone theme the Capitals are partnering with the Junior Womenrsquo;s Hockey League to show the third annual 2010 JWHL Problem Cup which will be held Feb. 12-15 at Kettler Capitals Iceplex. The Freshman Womenrsquo;s Hockey League will be the premier developmental league regarding prospective female collegiate people in the US and Canada. The actual league includes teams coming from across North America including Alberta, B . c ., Ontario, Manitoba, Minnesota and Massachusetts. The leaguersquo;s local group is the Houston Pride away from Rockville, Md. The Championship sport will take place at 13 a.m. on Monday, Feb. 15, at Kettler Richesse Iceplex. Admission to the tournament is free of charge and the tournament schedule is available at www.jwhl.org.
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To complete Hockey is for Everyone thirty days the Houston Capitals are generally proud to support the local high school graduation hockey state championship video games for Maryland and The state of virginia. The Northern Virginia Scholastic American football League (NVSHL) and the Maryland Scholastic Hockey League (MSHL) will host the actual ldquo;Capitals Cuprdquo; state championship competition for high school hockey. The actual Maryland Championship game will need place on Saturday, Feb. Something like 20, at 7 p.mirielle. at The Gardens Ice Home in Laurel, Md. The The state of virginia championship game will take place on Friday, Feb. 26, from 7 p.m. from Kettler Capitals Iceplex in Houston, Va. More resources for the tournaments visit the nfl websites at www.nvshl.org and www.mshl.org.
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Hockey is designed for Everyone
Hockey is for Everyone month is an initiative that runs in the course of February and celebrates hockeyrsquo;ersus growth and diversity. Hockey is designed for Everyone provides support and different programming to nonprofit junior hockey organizations across The usa that are committed to offering kids of all backgrounds the opportunity to perform hockey. Since its inception, Hockey is for Everyone has exposed more than 45,000 kids to unique hockey encounters.